Striving towards Excellence

by Robin Sharma

You are a brand. No matter what you think, when people hear your name, they conjure up some association with it. When people see you, some emotional response gets evoked. Like it or not, you (and your good name/reputation) truly are a brand. So I lovingly suggest that you manage it-well. Actually, what I really want to challenge you to do is to take the steps you need to take to become a cool brand. One that shouts “cutting-edge”, “with it”, “original” and “revolutionary.”

Cool brands that immediately come to mind for me include Starbucks, Apple, Virgin and Prada. They are fresh and hip and stylish. They get it and stand out in a world that loves conformity. They make me go “wow”. You could do the same.

What would it take for you to become a cool brand? So that when people think of you, words like “innovative” or “world-class” or “unique” or “fresh” infuse their minds. What would it take for you to become the Starbucks of your team or the Apple of your workplace? How could you become so strikingly great at what you do and who you are and what you stand for that everyone around you adores everything about you? Something to think about. Something to act on.