What separates you?
January 30, 2007
by Robin Sharma
Starbury One basketball shoes look a lot like those peddled by Nike and Reebok. They are worn on-court by NY Knick guard Stephon Marbury. And they are built to last, like those of their competitors. So what makes them special? The fact they are only $14.98 a pair (really).
The best businesses know their Separation Points - their competitive advantages - and then have the discipline to stay wildly focused on them until the whole world knows what makes them special. Tesla just put out a sports car. $100,000 a pop. But here are their Separation Points: it does 0-60 mph in 4 seconds, is electric powered and will go 100,000 miles per battery.
Have the courage to be different. Have the boldness to go into your industry and create value that has never been created. Be staggeringly innovative - always getting better and dreaming bigger. And know what separates you from every one else. Because if you don't know what makes your business special, how can you tell everyone else?
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