Striving towards Excellence

-Karthik Gurumurthy

Last week, I was in Beverly hills to meet Dr. Boxer Wachler (to see whether I qualify for Lasik surgery). I have heard lot of great things about him and the institute. First time to Boxer Wachler Institute . I'm nicely impressed. They just get it. How to wow a customer. How to give great value for my investment. How to be unforgettable.

I got one-on-one evaluation from the expert himself and he gave his patients the contact information. Unlike other places where you are one-among zillion customers (assembly lines), here you get undivided attention from the specialist itself. No pushing..No cajoling..

The best businesses walk in the customers' shoes. You know that yet it's so easy to forget. The best go the extra mile, get the details right and find a place in your heart. And once they do, a bond of trust gets forged. That lasts a long long time.