Life's counter-intuitive. The things that we most resist carry the seeds of our greatness. The stuff that makes us feel uncomfortable makes us stronger. And the things that are hard to do help us get to our authentic power. Difficult is Good.
Wowing a customer when you just can't smile another smile makes you more powerful. Being honest when it's easy to lie builds your character. Being excellent on a job/project/task when no one's watching grows self-respect and inner resolve and personal honor. The hard stuff is the great stuff. It's the very building blocks of a brilliant life.
The easy road gets you to a place called disappointment and regret. Doing what you know you are called to do is the secret of success/mastery and inner peace. Our mentors once said: "the price of discipline is less than the pain of regret."