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October 2013

Leadership Nuggets from Books Part 6

-Karthik Gurumurthy

Today I am going to talk about a book called "Take Time for your Life: A Seven-Step Program for creating the life you want" written by Cheryl Richardson. Cheryl Richardson was originally a tax consultant where she found out that her clients needed advice and support on making decisions on the non financial aspects of their lives. Eventually she stopped doing people's tax returns and gave workshops on the "secrets of success". This is different from the other books I have read in this topic. She focusses more on life instead of simply career or personal goals. Outward achievement is all well and good, but if it is not balanced by what she calls "extreme self-care" you will burn out and be no use to anyone.

Slowing down to success

The best part of Take Time for Your Life is its vignettes of people with whom Richardson has worked.Most of her clients seem to live fast-paced lives and dream of more time for themselves, more fun and more authenticity in their existence. They feel that it is time to step off the merry go-round and take stock.

Richardson identifies the seven common obstacles that these people seem to face in living their best lives:

  1. They generally have difficulty putting themselves first.
  2. Their schedule does not reflect their priorities
  3. They feel drained by certain people of things.
  4. They feel trapped for monetary reasons.
  5. They are living on adrenalin
  6. They don't have a supportive community in their life.
  7. Their spiritual well-being comes last.

You may feel that to get ahead or simply maintain your current success you have to work very long hours, sacrificing everything. This is a myth, and Richardson shows how altering even small things about your daily existence can make a big difference. She mentions one woman, for instance, who tried leaving work by 5:30 pm each day and found, to her surprise, that her work did not fall apart;  she achieved the same amount through greater focus and delegating.

Yet Richardson's book is less concerned with time management than it is with self management. She does not suggest abandoning your responsibilities, merely that you need to devote much more consideration to the renewal of your energies. In his book "The 7 Habits of Highly Effective People", Stephen Covey calls this "sharpening the saw." Without frequent sharpening you become blunt in a productivity sense and lose the ability to connect with the people you love and influence those you work with.

Tipping the scales in your favor

One of the main ways to regain balance is to create what Richardson calls an "Absolute Yes" list, a ranking of what you feel are the most important aspects of your life. One client of Richardson's, Joan. put at the top of her list daily time to herself to read, meditate or exercise. Second was time spent with her husband each evening. Next came quality with her children, then study to complete her degree, time with friends, and finally household chores. She had to reorganize her life to fit these priorities, but the result included much better moods and greater harmony. Note that the elements in her life did not change, just the order of priorities.

The gift of Take Time for your Life, through its hundreds of ideas for self-care, is the feeling that you do not have to be hurried along by circumstances. You can regain control of your life simply by making more conscious decisions. The seven obstacles to a balanced life mentioned above are the springboard for Richardson's strategies to "win back" our life. The following gives a taste:

  • Regular "downtime" is important for your sanity. At first you may feel very edgy in doing "nothing" but as Richardson put it, "We all need a holiday from thinking too much."
  • Pay people to do services you normally do. Though it costs money, "sharing the wealth" allows you to care for yourself and think at a higher level, both of which can bring you greater success.
  • Go through old stuff and papers and throw much of it out. This makes way for what your really want to come into your life.
  • Don't fret over spending a little less time working. The world has a way of rewarding those who are focused and make better use of their time.
  • Identify the drains on your life; that is, the people, places and situations that tax your mental and physical energy. Eliminating or lessening their impact is the beginning of successful living and abundance.
  • Stop running on caffeine or adrenalin. "Fuel your body with premium fuel and it will provide you with the strength and stamina to live well." Caring for your body is essential to living a high-quality life.
  • Consciously engineer more "amazing moments" into your life: bring back the soul.
  • Tell people when you are grateful for what they have done.
  • Write a journal.
  • Notice your dreams.
  • Follow your intuition.
  • Have the courage to seek your highest purpose instead of simply looking for another job.

Taking time for financial health

As you would expect from a former financial consultant, Richardson includes a useful chapter on "Financial health". She manages to bridge practical financial skills witha  more spiritual attitude to money. Her thesis is that once you decide to take more responsibility for your finances (paying bills on time, paying off your debts, keeping an account of spending), money stops being a source of frustration and beings to flow more freely into your life. You have to get more serious about money before it gets serious about you.

She identifies all the attitudes you may have to money that prevent you from attracting more of it, and disabuses the ready of such ideas as  " I am a creative person, I shouldn't have to worry about financial stuff." A person can be both spiritually and financially rich, Richardson says. She includes a list of books at the end of the chapter that can help you appreciate this, covering the practical and spiritual aspects of wealth, including authors such as Catherine Ponder, Thomas Stanley and Robert Kiyosaki.

Final comments

With her emphasis on spiritual well-being Richardson may not seem too practical for some readers, but her definition of "spiritual" is fairly loose. It simply means the sense of calm that comes to you when you are willing to stop and contemplate. Though uncomfortable at first, the practice reconnects you to what is important and therefore puts your life on more solid ground.

You need to appreciate the truth that success should not be "at all costs," that you don't want to achieve something if it leaves behind a trail of poor health, ignored spouses and children, and the hollowness of never having any time for yourself.

With its checklists, wealth of ideas, and warm friendly style, Take Time for your Life, is as close as you will get to a personal coaching relationship in a book. Sometimes you need a person outside your regular circle of friends, family, and co-workers if you are to see your true worth. While therapy will focus on your problems, a good life coach will work with you on your possibilities. The element of success are already there- you simply need to  identify them and bring them to the fore.


Leadership Nuggets from books Part 5

-Karthik Gurumurthy

Today I am going to share about a book viz. "Lincoln on Leadership".

There are now many books that extract leadership lessons from the lives of famous people, but this was one of the first. Phillips had the initial inspiration for it when, in the middle of a week-long management seminar, he realized that the ideas being presented had been enacted in real life by Abraham Lincoln. He was then amazed to discover that amidst the thousands of articles and books written on Lincoln, there was very little on his leadership style. It seemed that Lincoln's very genius as a leader and his success as president had made him into a myth, obscuring the fact that his life before becoming president was unspectacular, and that whatever he knew about leading he had, like everyone else, learned.

The Unlikely Hero

Lincoln was born in a log cabin in what was then frontier America. His mother died when he was young and his father remarried. Fortunately, his stepmother encouraged him to read. With a minimal education he went on to try his hand at a number of jobs, including clerk, store owner, surveyor and postmaster, before becoming an attorney. Though not particularly successful in his early political career, his views on slavery in the Lincoln-Douglas debates brought him wide attention, and at the 1860 Republican convention he won the party's nomination for the presidency.

Lincoln's election to the White House was not exactly an accident, but he was greatly helped by the fact that the Democrats were split between North and South. Within the Republican party, Lincoln had only been selected over William Seward because he was considered the more middle-of-the road candidate.

By the time he was sworn in, seven states had broken away from the Union on the slavery issue, yet the outgoing president, Buchanan, had given up trying to control the situation. Congress, though the Union army was in disarray and underfunded, was looking to cut its costs, and only Lincoln seems to see that action had to taken if the Union was to survive and be rid of slavery. Decisive and ceaselessly energetic, his determination surprised everyone. He made William Seward, his Republican rival, secretary of state, and Edwin Stanton his secretary of war. While neither man thought much of him, within a relatively short space of time both would change their minds.

Phillips presents us with the amazing fact that Lincoln had never held an executive position before becoming president, yet he proceeded to a total reorganization of the US military, and a constitutionally questionable expansion of the powers of the presidency itself.

Let us look in more detail at some of the points that Phillips makes about Lincoln as president.

The active leader

  • Lincoln knew that the White House was an ivory tower and spent most of his time of the office: visiting troops in the field, visiting his staff in their homes, visiting the wounded in hospital, holding cabinet meetings where it was convenient. He prized informality and human contact.
  • Lincoln employed what is now known as MBWA- management by wandering around. He sacked one general for isolating hinself from his men, and believed that the best information was found at first hand. He took charge of battle situations himself when necessary and remains one of the only US presidents literally to come under fire.
  • The most accessible US president in history, Lincoln rarely turned away who came to see him, whether top general or lowly farmer. This, and his great ability as a listener, helped build trust in him as a leader.

The scholar of human nature

  • Lincoln had a "penetrating comprehension of human nature," Phillips writes, which allowed him to take the broad and compassionate view. He was able to forgive mistakes easily, and was notorious for his many pardones, particularly of war deserters, who normally would have hanged. Phillips believes that this compassion evoked trust and loyalty, which in a time of war are absolutely crucial to success.
  • The president used persuasion, not coercion, to achieve his ends, and was fond of the maxim, "A drop of honey catches more flies than a gallon of gall." Only if you could someone that you were their friend could you really influence them. Despite periods of depression, Lincoln never underestimated the power of a pleasing personality, and was always ready to compliment or encourage. He rarely lost his temper.
  • In terms of managing his own generals, Lincoln was not afraid to let them know  what he thought was their bad points, yet he also gave them free rein to perform. Many did not meet his expectations and were given lesser responsibilities, but when the man did come along who could act in the way he wanted-Ulysses S. Grant-he placed the entire U.S army under his command.

Honest and compassionate Abe

  • The nickname "Honest Abe" was accurate. Lincoln's reputation for honesty made people trust him and increased his ability to lead. Top leaders are expected to "do the right thing" and he had this attribute in abundance. "Values motivate," Phillips notes.
  • Lincoln sought objectivity. "I shall do nothing in malice. What I deal with is too vast for malicious dealing." He did not have time for retribution, pettiness , or blame. Although he frequently wrote angry letters to his generals who were not doing enough to defeat the Confederate army, he never sent them. To do so would have made enemies, and he was always keen to give people another chance. While some perceived this as weakness, his willingness to overlook mistakes and hold his tongue endeared Lincoln to his staff.
  • When the Civil War ended in 1865, Lincoln did not seek revenge on the South, instead offering good will. In his Second Inaugural Address, he spoke the famous words,  "With malice towards none; with charity towards all..let to strive on to finish the work we are in, to bind up the nation's wounds."

This large view of things helped the South to get on with rebuilding the country without fear, minimizing both guilt and shame.

The great communicator

  • Lincoln was a brilliant writer but also a remarkable orator. With his high-pitched voice, strange gangly frame, and ill-tailored clothes he did not make first impressions, but by the end of a talk his audiences were usually rapt. He enjoyed injecting anecdotes, stories and jokes into his speeches because he preferred them not to be too "high-minded." He wanted them to appeal to the average person.
  • The same man, with very little schooling, ws able to write the almost poetic Gettysburg Address, not to mention thousands of superbly crafted letters. Lincoln's lesson is that every investment we make in increasing our communication skills pays off.

The unmoveable

  • Lincoln was a master of overcoming setbacks and defeats, because he was supported by the belief that he had right on his side. His assertiveness and refusal to buckle under pressure made him the target of unjust criticism, slander, and abuse,  and until he could demonstrate himself in office he was rejected out of hand as a hick country lawyer. Yet he did not often attack his detractors, and in fact accepted criticism as part of the job, only worrying when the criticism might affect perception of the Union war effort. He found release in humor and story telling, both to amuse others and to get him through the dark years of the war.

Final comments

What is remarkable about Lincoln, Phillips notes, is that he actually did what he said he would in terms of preserving the Union and abolishing slavery. This wasn't good luck. He had goals for his time in office and he accomplished them relatively quickly(within four years). Though always ready to admit when he was wrong, he was massively confident about the stance he had taken, and with this certainty of purpose came decisiveness.

Lincoln on Leadership is worth reading to appreciate the nuances of Lincoln's character and for the points that end each chapter, providing an easy reminder of his leadership lessons. It is an inspiring read, because Lincoln himself inspired. He fulfilled the main criterion for a great leader that James McGregor discussed in his seminar work "Leadership": a person who can "lift others into their better selves."

Next time you find yousrelf in a quandary about how to deal with someone or how to cope witha  crisis, ask yourself, "What would Lincoln have done?"


Leadership Nuggets from Books Part 4

-Karthik Gurumurthy

Today I am going to talk about a book called Rich Dad...Poor Dad by Robert Kiyosaki.

This became a best seller during the dot-com boom of the late 1990s. Many ideas and businesses faded away when the bubble burst, but this book has kept going because it has market frenzies and everything to do with our private attitudes to money.

The book's title comes from Kiyosaki's two "dads" his real one, who worked hard all his life as an educator in Hawaii, and a friend's father, who ran businesses and worked for himself. At age 9, the young Kiyosaki decided to follow the advice of the "rich dad". and Rich Dad, Poor Dad is the culmination of  those teachings.

The rat race

Many people's parents say, or at least trongly imply, that the reason we have to stay hard at school is so that we can go to the University and then get a secure job.This is seen as the path to financial success, and anything else is too risky or strange to contemplate.

Accepting this conventional wisdom- a wisdom based on fear- most of us end up "working for the man." The average workplace has a sense of quiet desperation about it. People forever complain about their pay or their boss, but the alternative of quitting seems even worse. If they do go, they have another job lined up so that there is a smooth transition from one pay packet to another.

Thanks to your fear, Kiyosaki says, for the rest of your life you are likely to be dependent on a wage and an employer. As you gain a mortgage, consumer debt,  and children, your dependence only increases, and so does your fear of trying something different. Because you can't  take any risks with what you do not have, your retirement is placed in mutual funds that emphasize safety, and also have low rates of return. And because you are working all the time to get raises to keep up with inflation and debt interest, you have no time to discover alternative investments. To cap it off, Kiyosaki says, you are working from January to mid-May just to pay your taxes. If you end up with enough to get in by in your retirement, you will have done well.

This is the "rat race."

Assets and liabilities

Do you know that there is a difference between money and wealth?  Money is a result of wealth or real value, and sometimes only a symbol of it. What is real is what has generated the money: business with revenues greater than costs, a property with rent greater than mortgage and upkeep, a creative work that earns loyalties.

The poor and the middle class labor under the idea that money (usually a pay packet) is what matters. This equals "security." But the rich don't focus on pay from a job- they are more interested in something that makes money, and that will do so even when they are not around. Instead of looking for jobs, they scout for assets that will be a source of  income.

The fundamental difference  between the rich and the poor and middle classes is that the rich know the difference  between an asset and a liability. Anything that generates money- that actually puts it in your pocket- is an asset.  Everything else you own that you think is an asset, be it your home, your car, or your expensive set of golf clubs, is most probably a liability. It takes money ouf of your pocket.

You can tell someone who doesn't know much about money because they boast about how much they earn in their job. For the savvy, job earnings are almost an irrelevance. What matters is the income coming in from assets that don't even need you to be around to generate cash.

Literate and educated

Would you describe yourself as literate? Your answer may be, 'Of course." But do you know how to read a balance sheet? Rich Dad told Kiyosaki that accounting was a "story in numbers," and if you could read these stories you had a great advantage. Financial literacy was important as word literacy. "Illiteracy, both in words and numbers is the foundation of financial struggle" he said.

People frequently ask Kiyosaki, "How do I start getting rich?" The questioner is then disappointed to hear his response.Before making any investments, educate yourself on all the options and opportunities. The more you know, the better your decisions will be. Lack of financial education team with the desire for quick riches lead to disaster. "Most people. in their drive to get rich, are trying to build an Empire State Building on a 6-inch slab." he says. What sort of knowledge foundation do you have?

One of Kiyosaki's fascination points in the myth that specialization leads to path to wealth. The idea goes that if you know more and more about something, you will be paid more for your knowledge. The danger with this is that it may blind you to the business aspects of your profession. Most of us "become what we study." That is, if you study cooking, you become a chef; if you study medicine, you become a doctor or a specialist. As you start to know about your field, you do become more valuable- to whoever employs you. Kiyosaki warns that you can spend so much time educating yourself that you forget to "mind your own business".

Make sure that financial knowledge is not left out of your learning.

Personal development and building wealth

The key to controlling money is controlling your emotions. How many people have won the lottery or gained a big windfall, only to lose it again within a year or two? In these situations, any deficiencies in financial education or self-discipline are magnified.

Becoming rich involves self-discipline and the ability to separate the emotions of fear and greed from a good investment decision. It may seem strange, but self-knowledge is vital to your financial future. That prosperity is intertwined with personal growth is one of the secrets of wealth in the twenty-first century.

Kiyosaki's poor dad was alarmed when he joined Xerox as a salesman. Middle-class, educated people did not go into sales. But Kiyosaki was a shy person and thought that sales training would make him less so. He knew that successful people were not as afraid of rejection, and that to get ahead in life you have to be good at selling, whether it was yourself or a thing. Once he was being interviewed by a journalist, an author herself, who asked him how she could be more successful at it. He told her to quit journalism for a year and take a sales job. He had given her the choice either to be a bestselling author or a best-writing author. She didn't like the idea.

Kiyosaki has taken many courses and seminars; one which cost him $300 made him $1 million when he applied its ideas. If he does not stimulate his mind and learning, he knows he will stand still. Opportunities comes from new ideas. Money spent on self-improvement is always a wise investment.

Final comments

This book makes you think. It makes you reflect not merely about investments and assets, but about your whole attitude to work and life. We have all heard it said that the stock market is driven by "fear and greed." Kiyosaki claims that, for most of us, fear is the key influence in our personal economic lives. We are shaped by our attitude to money, and our attitude to money is shaped by our fear. If we could change our attitude to risk and wealth, we could begin to think, act and live like the rich. But first we must become financially intelligent.

Some of the main concepts have been described here, but only some. If you are serious about long-term improvement of your financial situation, and are willing to admit that you know little, you should buy Kiyosaki's book.

Leadership Nuggets from Books Part 3

-Karthik Gurumurthy

This is again one classic favorite of mine and Shobana's. The book I am referring to is, "See you at the Top" by Late Zig Ziglar. This was written in 1975 and has sold over two million copies all over the world.

The book has a traditional view of success that may have few people laughing, but let's remember that this former cookware salesman had been around a long time and a top motivational speaker longer than many of us have been alive. He passed away November of last year which was a huge loss.

All this said, See You at the Top is still a magnet for those who simply want the best for their family, to be successful at work, and to feel that they are free to chart their own course in life. It is filled with stories, analogies and jokes which helps in reinforcing the principles. You may not agree with all his political views, but the points he makes about seeking your best are difficult to rebut. I have gifted this to lot of my friends and family and all of them who read it thoroughly enjoyed it.

Ziglar's recipe for life at the top involves the three dimensions: the physical, the mental, and the spiritual. You are the sum total of your habits and influences, he says, so if you ignore one area, you will be "a phony"

Zig Ziglar's mantra if I have to sum it up in one line: "You can have everything in life if you will just help others to get what they want."

Ziglar is a self-confessed sentimentalist about America and the free enterprise system. He notes that the countries where people are "provided for" have the highest suicide rates, because if contribution and work are not seen as necessary, people feel they have no value. Providing service creates a healthy self-image, which is not the same as an inflated ego.


You are "born to win" but must commit your goals to give them force.  People do not "wander around and find themselves in Mt. Everest". Ziglar says: if you are not planning to get anywhere in particular, you will not get anywhere in particular. Have plans that stir your soul and be specific about them, but work toward them gradually as "confidence is the handmaiden of success".

You are what you take in

Whatever goes into your mind- television programs, conversations, pornography- will come manifested as action or words. Most people live under the illusion that they are in control of their mental life, when their physical circumstances suggest otherwise. Knowing that you are the sum total of what goes into your mind is scary. Once you realize it, however, you have the rare opportunity to remake your life.

As Benjamin Franklin knew, personal development is a daily thing. Read good biographies of successful people and use your time in the car listening to empowering talks.


Success has more to do with your marital relationship than anyone else, but what is the key ingredient to make that a happy relationship? Loyalty..Without knowing that you have loyalty, you won't have the energy or support for making a mark in the world. See you at the Top is perhaps at its best on the subject of honoring and loving your partner, and Ziglar is an unapologetic romantic when it comes to his wife, whom he married over 50 years ago.


To keep life fresh you must avoid "hardening of attitudes". The right attitude is all-important, because in life the distance between winning and losing is often infinitesimal, and the right attitude allows you to cope with all the seconds and thirds you seem to have to go through before winning. Desire and persistence mark you out from the rest.


In changing bad habits, you don't "pay the price," you enjoy the benefits. Ziglar got into jogging in a big way to reduce his 41-inch waistline, but found it tough getting out of bed in the morning. While good habits are hard to acquire, they become easy to live with; in contrast, bad habits come slowly and easily but are hard to live with.

The best guide to your conduct is the people you spend your time with. If you want to stop smoking, quit drinking, and start getting up early, you will not achieve it by spending your nights in bards, however good your will-power. Habits are only the surface of your whole attitude to life.

Final comments

It is the sort of book you need if you life is truly and deeply in a mess and you need some black-and-white solutions for dragging yourself up. I feel, it is a must-read for everyone.

Leadership Nuggets from Books Part 2

-Karthik Gurumurthy

Today I am going to write about one of my favorite books "Magic of Thinking Big" by David J. Schwartz

Think of people who earn five times as much as you. Are they five times smarter? Do they work five times harder? If the answer is no, then the question, "What do they have that I haven't?"  may occur to you. In a book that has sold several million copies, David Schwartz suggests that the main factor separating them from you is that they think five times bigger. We are all, more than we realize, the product of the thinking surrounding us, and most of this thinking is little, not big.

Plenty of room at the top

In the course of researching The Magic of Thinking Big, Schwartz spoke to many people who had reached the top in their field. Instead of getting detailed responses, he was told that the key factor in personal success was simply the desire for it. Rather than there being "too many chiefs and not enough Indians," the opposite is true. Some people choose to lead, others to follow. Success is not primarily a matter of circumstances or native talent or even intelligence- it is a choice.

From the many little comments and asides that have been made to you throughout your life, you may have unconsciously written a log of the things you can or can't have, the person you can or you cannot be. These daubs of paint many even have been applied by people who loved you very much, but the result is that it is not your picture. The Magic of Thinking Big tries to show that in fact the canvas you work on is vast. Schwartz delivers the right quote by Benjamin Disraeli: "Life is too short to be little." You must enlarge your imagination of yourself and act on it.

"Thinking Big" does work in relation to career goals, financial security and great relationships-but it is more significant than that. You are challenged to see yourself in a brighter light, to have a larger conception of life. This is a choice that is no more difficult than the choice to keep doing what you're doing, laboring in darkness.

You may feel that some of the ideas and suggestions are somewhat obvious or basic compared to more recent success writing, but like the other older success classics, The Magic of Thinking Big contains simple and powerful messages that do not date.

Road to success

This book is about "getting ahead" with a fair amount of attention given to increasing your income exponentially, making that dream home a reality and getting your children a first-rate education. It tells us how to think, look and feel "important."

Action drives out thought, whereas leaders set aside time for solitude to tap their supreme thinking power.

Belief is everything

There is nothing mystical about the power of belief, but you must draw a distinction between merely wishing and actually believing. Doubt attracts "reasons" for not succeeding, whereas belief finds the means to do the job. Schwartz was in conversation with an aspiring fiction writer. When the name of a successful author came up, the aspiring writer quickly said, "But I could never equal him; I am not in his league." Knowing the writer in question, Schwartz pointed out that he was neither super-intelligent nor super-perceptive, merely super-confident. The writer had at some point decided  to believe that he was among the best, and so he acted and performed accordingly.

Most of us believe that the result of an event is the best indicator of how successful we are, yet events are much more likely to reflect our level of confidence. In Schwartz's words: "Belief is the thermostat that regulates what we accomplish in life." Turn the thermostat up and witness the results.

Excusitis, the failure disease

Never depend on luck to get what you want. The only vaccination against "excusitis" as Schwartz calls it- "commonly known as failure's disease"- is conscious self-belief. Schwartz knew that as soon as you hit a rough spot your thinking is likely to shrink back to its normal size, yet this is exactly when it is crucial for it not to do so. Sporting champions do not collapse when, in the course of a game, they are being beaten. Instead of building a case against themselves, they remember they are champions. Tennis star Boris Becker tells up-and coming tennis players that talent is not enough: you must walk, talk and think like a champion.

Staying big

While it is said that a large vocabulary is a big determinant of success, what really counts is the effect that your words have on how you think about yourself. Instead of trying to use long words, Schwartz says, use positive language and see how it transformrs your mood and the perception of others. Don't see yourself merely in terms of how you appear now. You may have an old car, dingy apartment, debts, job stress, and a crying baby, but they are not truly a reflection of you as long as you are working on the vision of what you will be two years from now. Concentrate on your assets and how you are deploying them to change the situation, and avoid getting mired in petty recriminations. Absorbing the blows is a quality of greatness.

Schwartz also reminds you that every big success is created one step at a time, therefore it is best to measure yourself against the goals you have set rather than comparing yourself to others.

Improving the quality of your environment

Schwartz phrases it, "Go first class". This does not mean always getting the most expensive ticket. It does mean getting your advice from successful people and not giving the jealous the satisfaction of seeing you stumble. Spend time with those who think on a large scale and are generous in their friendship. After a while, the base level of what you think possible will rise. People make assessments of you whether you like it or not, and the value the world gives you matches the one you give yourself.

Schwartz has many more useful tips on how to think and act success, backed up by case histories. They include:

  • Don't wait until conditions are perfect before starting something. They never will be. Act NOW!
  • Persistence is not a guarantee of success. Combine persistence with experimentation.
  • Goal, once in the subconscious, provide energy and an invisible guide to correct action.
  • Walk 25% faster! Average people have an average walk.

Final comments

This classic book was written in the golden age of post war American industrial society. The focus is on sales, production, executives getting a great job in a good company. It may be a product of its age, but it transcends it too.  The Magic of Thinking Big has literally been worth its weight in Gold for many people. I try to read it once every six months. It  is one of the great examples of the success literature's call to break free of self-imposed limitations, to recast your idea of what is possible.

Schwartz argues, the desire for success, begins with a willingness to find the tools that can deliver it. Amazingly, although no one likes crawling in mediocrity, not everyone is seriously interested in finding and using these tools.

Around 1890, a person named Gottlieb Daimler drew a three-pointed star on a postcard to his family and wrote next to it, "One day this star will shine down on my work." He co-founded Daimler Motoren Gesellschaft, now Daimler Chrysler. Great accomplishments such as these demonstrate Schwartz's claim that a person is best measured by the size of their dreams.