Striving towards Excellence

-Karthik Gurumurthy

Your time and attention have never been more valuable. Tech companies vie for your attention and trade it as a commodity. They lure you into increasing your time on their platforms, and exploit neuroscientific  discoveries to manipulate your online behavior. You succumb to the barrage of distractions, losing focus and  creativity. "Digital anthropologist" Brian Solis noticed the demise of his own creativity and developed the Lifescale method in response. He provides a framework for recapturing your focus, rekindling your creative spark, and igniting a deep sense of purpose and well being.

People suffering addiction to digital devices often drop out of real life to sleepwalk, zombie-like, through a virtual existence. They lose the ability to focus, meet goals and fulfill responsibilities. The detrimental effects of never disconnecting from the digital world include decreasing attention spans, loss of empathy, and less energy for creative activities or critical thinking. Productivity drops as workers spend an average of two hours a day on their smartphones. The time you spend on apps, networks, social media and texts does not make you happier. It erodes your sense of well-being, increases stress and anxiety, and engenders feelings of loneliness and self-doubt.

The author has clearly spent a lot of time thinking through the optimum way to deal with the stress that can overwhelm us through being constantly interrupted by alerts, emails, messages on a plethora of platforms from Slack and WhatsApp to Twitter and Facebook.

The author provides a framework to help you navigate your way through your work life and personal life while still being able to be connected and avoid the inevitable burn out we all suffer from leading a digital life. As he says we've all, somewhere along the way, have become distracted. Maybe we don't realize quite how much our personalities have changed due to the advancement in technology but they undeniably have.

Read this book, reclaim your attention, break the cycle of instant gratification to think creatively and critically once again. Learn to waste less time on distractions and spend more time with your loved ones! Happiness and success are possible if you live consciously.

This book helps you build good habits, live with a strong sense of purpose and make technology work for you, not the other way around.